Google reinvents TV ads with pay-per-click video

We should have expected it, Google was never going to rely just in text ads if it could come up with a way to use display and rich media adverts. This article describes how Google will soon launch a pay per click video ad service. Google will host the video and the ads will be static until the user choose to lay it (at which point the advertiser presumably incurs the click cost). Google will also track how long a user watches each advert and suggest that it could be used to help test which TV ads should run offline.