UK "Europe's Top Online Shopper"

Having worked for several large US global businesses (Amazon and Yahoo), I have found it fascinating to see how different markets in Europe develop. At both it was always frustrating to the local team in Germany that the UK market, despite having a smaller population, consistently performed stronger.

I am sure the benefit of English language websites has an important part to play, but even now with major internet adoption in both markets, the UK still seems to be ahead in online activity. Mintel has just reported that in 2005, UK online shopping was worth €9.79bn,comparedd to €9.71bn in Germany. You can read more here on the BBC news website