British and French most susceptible to online marketing
New research shows that British and French internet users are the most susceptible to online advertising and marketing, according to NetObserver Europe.
The findings, from the 13th edition of the report, found that in the last six months 55.6% of French internet users had taken part in an online competition organised by a brand or an e-commerce site, compared with 35.1% of British internet users.
In contrast, Germans were the least likely to respond to advertising campaigns online and less than half of them thought online advertising was creative or innovative.
The findings, from the 13th edition of the report, found that in the last six months 55.6% of French internet users had taken part in an online competition organised by a brand or an e-commerce site, compared with 35.1% of British internet users.
In contrast, Germans were the least likely to respond to advertising campaigns online and less than half of them thought online advertising was creative or innovative.
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