Project Management
Whatever the project, large or small, we
can offer an experienced project management service. Whether a
standalone project or an integrated part of your marketing mix,
any project will have pre-agreed objectives, deliverable,
timeline and costs.
Affiliate Programmes
Affiliate Programmes are widely regarded
as one of the most cost-effective marketing programmes for
an online retailer. Setting up your own programme requires
significant technical investment, but working with the
industries established players can be quick, easy to
implement and produce excellent results.
Traffic Acquisition
Cost effective Traffic Acquisition can be
invaluable in driving new and repeat business to your
website. Activity crosses several different areas, including
affiliate programmes, keyword ads in major search engines,
third party integration and perhaps online advertising.
Customer Acquisition
Customer Acquisition programmes can range
from targeted online email campaigns, to offline, on-pack
offers with high street brand names.
Email Marketing
Email marketing is pivotal to the success
of any online retail business. Effective database
segmentation, followed by regular, personalised contact with
your user base will increase customer loyalty and drive up
average purchase values.
Website Design
It’s no surprise that modern ecommerce sites are starting to
look more and more similar. Key components of website design
will be identical regardless of the brand or products.
Understanding these key components and effectively
implementing them can have a significant impact on site
conversion rates.
Search Engine Optimisation
Search Engine Optimisation may seem an almost arcane art,
but it has proven it’s worth over the last few years and
should be an important part of your marketing plan. Search
engines are traffic magnets and ensuring your brand appears
in the right place at the right time can be a complex
business, requiring constant monitoring and focused
attention.
